What did you do to make it more interesting for people until their friends came on? As a young programmer in the mid-2000s, Otis Chandler watched as dozens of niche web sites began to take off. They were very open with all number and stats and where the business was going, and they really believe in being a teaching company, which I also believe in, from them. Thank you Otis. So Tickle was viral because when you took a test it would say compare your result with your friends and it was kind of like an early social network in that there were friends except the only thing we did with them was when you took a test was show you Okay youre a Saint Bernard, and heres your friend Andrew whos a Golden Retriever, and heres your other friend Olivia whos a Pug or something like that. I actually found a dating site once for people who golf. Am to admitting some kind of ignorance here? Interviewee: Right, sure. Interviewee: Heh, right. Andrew: Im going to save that for Mixergy.com. I mean I was totally the kid that disassembled every mechanical piece in our house when I was young. . Goodreads. Goodreads is an American social cataloging website and a subsidiary of Amazon[1] that allows individuals to search its database of books, annotations, quotes, and reviews. Interviewee: Right. Interviewee: I think so. Interviewee: What else did we do? Social book cataloging website owned by Amazon, Learn how and when to remove this template message, published under a different name before coming out, "Amazon to Buy Social Site Dedicated to Sharing Books", "Book lovers seething over Amazon acquisition of Goodreads", "Elizabeth Khuri Chandler Tells the Origin Story of Goodreads", "Need Advice on What to Read? Personal Investments. I probably said I wanted to be a mechanical engineer and build cars someday. But, after you go through this process of adding all the books you want to add at that time theres not much left for you to do. So Goodreads was built to do this, our position is not catalog your books, our position is see what your friends are reading, or get excited about reading through your friends. Weve got I think over 8,000 published authors whove signed up and said I am this person. When he decided to launch his own site just for book lovers, a respected colleague told him there was "probably not a very big market there.". Andrew: Alright, Ive got to tell you too I looked at one of your latest reads, the book by Tessla, and I said well, Tessla wrote a book, how interesting could it be. Save Share. [14], Goodreads was founded in 2006. And not work. I got that book for my Kindle, I love it. And I see Dave Yank, whos watching the slide has got a question. Andrew: I remember one of the things we talked about, you spoke at a live Mixergy event about how to build virility into your product and you said that when a user registers youd ask them for their friends immediately, right? Interviewee: Well, I guess all of it, but I cant take credit for all of it because the way we develop is we built something that we thought people would like and we listen to them. But its not social and so coming from this [inaudible] testing we also built a social network right on the heels of Friendster. I cant imagine what the next thing is going to be. Hes on Facebook every day. Andrew: Before we get started, I want to introduce you to Haystack. Ive done several interviews here with entrepreneurs whose companies have failed and what they say often is I just gave everybody what they wanted, I was told I was supposed to go into the community, listen to the feature request, the product request that they had, and give them what they want, but then I ended up doing everything and my business lost its focus and I was too distracted. Part 2 of our Exclusive Bibliostar.TV interview with Otis Chandler, the Founder & CEO of Goodreads.com from the floor of Book Expo America 2012. But people started to get burned out on those big generic sites. Andrew: Thats kind of interesting that the next big trend to come out I wonder if instead of trying to copy the big company, we can niche it out and focus on a specific area that we might have a morea bigger chance of succeeding. Some authors have criticized Goodreads's stance on functioning like a public library rather than giving authors any control over how their information is displayed, noting that for most authors, Goodreads is the first page people see when they search on a web browser. And theres a lot ofpretty much everybodys building a social network these days. Andrew: Definitely, alright, well end it there. I dont think it worked. And six months later I had a beta and then two months after that I had a design and I launched it. So they finally got an idea that went big, it was just because it was something that was fun. So if you took a 40 question test about your personality wed give you one page about what it meant for free and then wed give you 15 pages about deep psychological analysis coming from our PhD psychologist about what exactly it means for your personality and how you can improve your life, and we would actually sale those for between $4.99 to $9.99 depending on the test so there was a little bit of direct consumer revenue there. Or much faster feedback about something you write. That they should see that the place doesnt feel as good, doesnt feel as comfortable without as many friends on it. Andrew: Alright, but, so you were taking things apart even as a kid. So giving users the ability to do that means you can use it without your friends being on there. So, how much is Otis Chandler worth at the age of 79 years old? If youve got a guy on your side that can build youre farther ahead, and luckily I was that for yourself, but every time Im at a Mixergy event and I meet some guy whos like Ive got this great idea, but I need a good engineer and some money, what do you suggest I do? Interviewee: I had an absolutely horrible design at first and then I had one of the Tickle designers, friend of mine, do the design and he was really good. Interviewee: I couldnt do this without plugging the fact that we just launched book swap. [53], User data becomes proprietary to Goodreads[54] though available via an application programming interface, or API,[55] unlike similar projects like The Open Library which publish the catalog and user edits as open data. Requires subscription and macOS 11.4 or higher. And, if youre on the site and you have no friends, then everywhere you go its saying you have no friends whove read this book, add some friends. Goodreads raised a Series A round of funding from True Ventures in the summer of 2009. So we allowed the authors to kind of take over their author profile. If you haven't heard of Otis Chandler it's because he spends more time coding his site, Goodreads.com, than promoting himself. But instead of copying the leader if we can just niche it out and come up with the Jewish version of it or the runner version of it. A person whos an engineer who wants to develop, who wants to think about engineering problems, and not financial problems. ", "Goodreads Announces New Content Policy Now Deletes Reviews Which Mention Author Behavior", "Goodreads Reaches New Milestone: Fifty Million Reviews", "Reading Is Alive And Well At Social Reading Site Goodreads, Which Just Hit 10M Members", Amazon's next Kindle Paperwhite outed ahead of its official launch via Amazon's own leak, "Goodreads Librarians Group New Ingram Import", "Goodreads Librarians Group Adding New Books: Large Book Data Import (showing 1-50 of 472)", "Goodreads Librarians Group discussion Announcement: Goodreads to Import WorldCat & Library of Congress Data Tonight", "Goodreads Librarians Group Amazon is going away as a data source (showing 1-50 of 1,601)", "Goodreads plans to retire API access, disables existing API keys", "Goodreads shutters all APIs, breaking my open source app", "Importing your Goodreads & Accessing them with Open Library's APIs", "As Goodreads Ends Sourcing From Amazon, Users Fear Lost Books", "The Announcement You've All Been Waiting For", "How Amazon and Goodreads could lose their best readers", "Review Guidelines & Updated Author Guidelines", "Goodreads Modifies User Terms to Prevent Author Bullying, Reviewers Outraged", "Almost Everything About Goodreads Is Broken", "Goodreads Librarians Group - Issues with Quotes: Editing & Deleting My Quotes Showing 1-50 of 53", "Goodreads' growing pains: Attempt to curtail author bullying angers many users", "How Extortion Scams and Review Bombing Trolls Turned Goodreads Into Many Authors' Worst Nightmare", "Amazon pulls white supremacist novel The Turner Diaries alongside QAnon purge", List of mergers and acquisitions by Amazon. But if the authors not into it, its not going to work. And its an iterative process. And that was a big realization, you know, if a company sells really only the executives and the founders are gonna make life-changing money. You dont have to be a published author to do this. Goodreads has a presence on Facebook, Pinterest, Twitter, and other social networking sites. [30] Goodreads founder Otis Chandler said that "his management team would remain in place to guard the reviewing process" with the acquisition. Nobody ever knows what Im talking about when I say, Mixergy. Interviewee: Well, its a big new feature for us, its the ability for members to list their books swappable and then swap with other members. Maybe its going to be some kind of mobile, social networking that we can all access on our iPhones. If they were black, theyd go to a black dating site. Andrew: Yeah. So remember I was a software engineer even though I didnt code as much in the last year and a half at Tickle. How do you know what to pick? Andrew: Its working now. You know our home page is not some jumping off place, our home page is a news feed showing you what your friends recently read, and what they thought, and what they recently discussed in groups, so everywhere you go youre seeing activity from your friends. What was it like at first? If your name is Stephanie [Myer] or Dan Brown, then theyre going to help you. Andrew: How can you decide which ideas you listen to? Andrew: Its all about research online. Thank you. Do you think you couldve learned it so quickly? Profile Name: Otis Chandler Age: 31 Company: Goodreads.com Title: CEO and president First job: Ranch hand in Montana Bookselling in the future will be "all about using the Internet and free e . Interviewee: Thousands of dollars. Thanks Otis. Edit Personal Investments Section. And by helping them I mean actively getting them into the press and spending money, marketing money, to promote the book. I think the trick is going back to what you said in the beginning, its having the rock star engineers. So I realized that a niche social network around reading, much like a social network around photos, would probably work. Andrew: Yeah. Otis Chandler. You Grok? This episode of How I Built This was produced by Casey Herman and edited by Neva Grant. Luckily the guy who had Goodreads.com with an s sold it to me otherwise Im not sure if it would have taken off like it did. Otis Chandler built Goodreads in 2006 because he believed in social networking and wanted to see what his friends were reading. [?] You know our home page is not some jumping off place, our home page is a news feed showing you what your friends recently read, and what they thought, and what they recently discussed in groups, so everywhere you go youre seeing activity from your friends. His soon-to-be-wife Elizabeth joined the project, and they slowly built a followingwithout an office, a business model, or a single employee. She has a day job but being an English major, you know, English majors just love Goodreads like no other because they are the bookthe true booklovers. If they were Christian, theyd go to ChristianSingles. We have estimated Otis Chandler's net worth, money, salary, income, and assets. [38], Goodreads users can read or listen to a preview of a book on the website using Kindle Cloud Reader and Audible. And if we want to follow up with them theres their email address and their website right on the bottom so we can connect directly. And if you think about it, from an authors perspective now is more exciting than ever because now you can actually interact with your fans in a way you never could before. [74], In early 2021, Amazon removed all new and used copies of William Luther Pierce's white supremacist novel The Turner Diaries from sales on its platform and subsidiary platforms, citing concerns with the QAnon movement as the cause. Talk to them a couple months later after the books been on the shelves for a while, they are so depressed they dont even want to talk about the book anymore. But So, the large degree most of the jobs I found were, you know, building printers for HP or just stuff that wasnt getting as exciting as hearing about all the stuff going on it the dot com world. [33] As of April 2020, the site's guidelines still state that "reviews that are predominantly about an author's behavior and not about the book will be deleted. You would add photos and there was a news feed that had all your friends photos and our whole company, an 80-person company used this every day and every day there was an email update with everyones photos from the weekend or the day before and it was really amazing because you really got to know everyone in the company much better than you did by just talking to them because you got to see where they were and then you had a basis for a conversation. Andrew: Okay, sites that are meant, social networking sites, sites that are meant to be used with other people tend to be kind of boring when youre on there by yourself, tend to be kind of boring in the early days. So suddenly we were just being mentioned in all these blogs. Interviewee: Yeah, I had basic stock options. And I think it has. Ten years after Goodreads was founded by Otis Chandler and his wife, Elizabeth Khuri Chandler, and four years after its acquisition by Amazon, the online social reading . Interviewee: Sure. He said, Ill teach you everything in two days. If you're a premium member, you can save your likes. Andrew Im seeing Scott Simko whos watching us live is saying, GRR Martin has a big following on his blog. I dont know GRR Martin. Andrew: I see. And this is the way you build any product, right? Youll hear how working for Tickle.coms founder, James Currier, was better than going to business school. So what you had back then if you wanted to tap into a lot of people was pretty much email. So having seen all this social networking going on I was like wow, reading would be so much more fun if it was a social network and I could see what my friends were reading and I could browse their bookshelves online. The site has since grown to nearly 5 million members who have added over 150 million books, completely by word of mouth. Login or become a premium member. Linked in, I think. Chandler is a descendant of the publisher of the Los Angeles Times; Otis Chandler. Andrew: How are they doing that? Andrew: Do you think you couldve learned it if you didnt have an engineering background? They were too serious. Which means a lot of things, but most people get a lot of value out of, from keeping track of what theyve read. And I think for every niche now you can find a social network around that. Otis Chandler's income source is mostly from being a successful Actor. Guys who are really in there, who were scrappy entrepreneurs. [46], The Amazon Kindle Paperwhite (version 2) and Kindle Voyage feature integration with Goodreads' social network via a user interface button. Interviewee: Right, thats actually a big focus of ours right now, and has been for the last two years, I think. Do you have a group on Goodreads thats like that? [42] By 2011, "seventeen thousand authors, including James Patterson and Margaret Atwood" used Goodreads to advertise.[4]. That gave his business enough traction to raise money from investors and take his business to over 2.6 million members. Whered you come up with the idea? Number of Investments 2. [51], Goodreads librarians improve book information on the website, including editing book and author information and adding cover images. One of the sites we built, that photo-sharing site I mentioned, was called ringo.com. So we can really decide if this is the right company for us. The site provides default bookshelvesread, currently-reading, to-readand the opportunity to create customized shelves to categorize a user's books. Critics of Goodreads have considered this decision to be a form of censorship. Haystack.com, thats where youre gonna find the right web designer for your next project. So realitys about making things really dead simple for the user. [7] On March 28, 2013, Amazon announced its acquisition of Goodreads,[8] and by July 23, 2013, Goodreads announced their user base had grown to 20 million members. Is it going to increase our user retention? Net Worth in 2022: $1 Million - $5 Million: Salary in . And you just track as much as you can and then better it. So if you have a new book about science fiction. Andrew: And hes a huge author with a huge following and a great track record and hes still out there hustling, selling, connecting, building his audience every day. [15], Goodreads addressed what publishers call the "discoverability problem" by guiding consumers in the digital age to find books they might want to read. He essentially mentored me into becoming more than an engineer, becoming a product manager, and by the end of Tickle, I was not just a coder, I was managing a team of ten people including marketing, design, business development and engineering, and et cetera. Its position was see your friends photos. "[4][20] After a user has rated 20 books on its five-star scale, the site will begin making recommendations. Dorothy Buffum Chandler died last summer and her son Otis Chandler, who at one time ran both Times Mirror Co. and the flagship Los Angeles Times newspaper, stepped down from the board after 36 years. Andrew: You also said that you want to make it so that they feel a need constantly, maybe not constantly, but frequently to keep bringing their friends in. All of which were successful. In December 2020, Goodreads deactivated API keys more than 30 days old and said it would no longer be issuing new API keys. Him on everywhere else? So if an author wants to think of himself as an entrepreneur and get a following before he gets published, how do they do it? And these guys just picked us up like crazy because it was essentially what they wanted to do only better. What about groups? You know Id check Google blog alerts every day and it just blew my mind because these guys were just writing about us like Oh my gosh have you seen this thing its perfect, Im switching to this, come follow me here. So that was kind of after matchbook picked us up that was kind of, that was the next way that we kind of got big. The New York Times noted that Goodreads, at the time of the acquisition, had a more reputable reviewing system than Amazon's. But yes, I have seen the bloggers, I have seen the podcasters built up a big enough audience to then parley that into book sales. hide caption. Thats actually a big asset which is kind of sad because it means that first time writer whos got an amazing idea or an amazing story to tell is not going to get the same chance that, you know, I dont know, Sarah Palin is going to get. If its not you focus on the part of the business that you know and get a rock star engineer. which is go out and get the book and try to learn it on your own. And you look at how many people come in and how many invites get sent and how many people can make it to the end. I'm an entrepreneur, a product person, a book lover, a surfer, and a geek. Its only about a week and a half old, but its pretty exciting for us. I guess, is it enough to go on Goodreads and create a community and create a community on Facebook? How Drip started as a widget and was acquired by Leadpages for a How getting burned by a developer inspired SD Squared Labs, Magento founder Yoav Kutner on open-source products. Thanks for liking this post. X. . How much of that is coming from you? Fortunately the book straightens out into a well-researched and well-written history of LA, the LAT and the Chandler/Otis families. Did you design it yourself? I was trading basketball cards. And I did major in mechanical engineering and I liked it a lot. And two, I think Ive always kinda had the idea that I would start a company some day. And yet, a funny thing that he said about business school: He said Dont go to business school, and you go James, you went to business school. You know the Sci-Fi and Fantasy group on Goodreads is one of my favorites, those guys are just amazing, and theres so much discussion going on, and theres so much excitement going around all the books that people are reading. LinkedIn is the world's largest business network, helping professionals like Otis Chandler discover inside connections to recommended job . Without much fanfare or outside funding he built his community of booklovers to 650,000 members. But the point is, you went from big generic to lots of little niche ones and the niche ones worked because they were tight around a community and the interests that people liked. So for some perspective, it used to be, say maybe 20 years ago, all you had to do as an author was write a book, hand it to your publisher, they would take it do their thing, youd get a check, youd go back to writing the next one. Little bit of Goodreads trivia. Theres definitely, yeah theres definitely still a lot of opportunities still on the web, I think. Andrew: Alright, so one of the reasons that it went viral is because people love talking about their IQs or the results of their tests, what kind of dog they were. Andrew: Was it about the, the Was it about the businesses that were being built out of nothing that excited you? [41], The website facilitates reader interactions with authors through the interviews, giveaways, authors' blogs, and profile information. You know you basically take fifteen questions and you learn about yourself a little bit and at the end you get typed into one type. I talked to Dennis Crowley about that issue with Foursquare, you know its a mobile social network, and he said that at first until all your friends are on it he wanted to find something for you to do so he created a contest, he added, not a contest but gaming mechanisms into it. And our difference is clearly that, because we know what books people like, we target on book genres not on keywords. They can also create their own groups of book suggestions, surveys, polls, blogs, and discussions. Like everything else we do at Goodreads, KINDLR was a passion project from start to finish. in Mechanical Engineering from Stanford University. Any good social network does that well. Amazon bought Goodreads for $150 million in 2013, though founders Otis and Elizabeth stayed on for a few more years. Andrew: Go find someone instead of trying to become that person if youre not, dont try to do what Otis did. So, everywhere on the site you go we dont show you like book reviews about Harry Potter, we show you heres what your friends thought of Harry Potter, and we show you heres what everybody else thought of Harry Potter. Along with a passion for building websites, hes also a voracious reader. I emailed Kareem and I said I love your reviewer, I love the book that you talked about. He talked about a book that talked about Ryanair, I forget the name of the book, and he said, Dude, Ill send it to you.. As a young programmer in the mid-2000s, Otis Chandler watched as dozens of niche web sites began to take off. And it also depends on the author. Cause I was you know, Mechanical Engineer major, and these were two mechanical engineers that wanted to build a website for mechanical engineers, and it was basically gonna be an online resource for engineers to look up metallic chart properties or various formulas that you would normally find in your textbooks, but this was just gonna be easier. So it just always seemed like something I wanted to do. Interviewee: Ah, right. Its kind of like what Tickle provided, you kind of get to look back at yourself and think like, man what was I like in junior high, what did I read? Blogger or WordPress, whatever. Before we continue with the story, Otis can you tell the people what Goodreads is, if theyve never been on it, if theyre not one of the, one of the millions of people on the site? You had match.com, you had americansingles.com, and eHarmony, and those are great. Interviewee: So, the founder, James [?] Interviewee: No I didnt have to do that. We built a photo-sharing site right on the heels of Flickr. Work. Andrew: Did he use it? If they were Jewish, they would go to JDate. This sparked public outrage and started a discussion on the relationship between authors and reviewers on Goodreads. You know, for pretty much every ethnicity, every race, every sports activity, anything you can figure that you can create a community around there was a dating site for that. GoodReads didirikan pada Desember 2006, resmi dirilis pada 30 Januari 2007 oleh Otis Chandler dan Elizabeth Khuri. They dont want the interview; they dont want to be on anywhere. And its become more on the author to market themselves. Can you ever get a big enough community to make it worthwhile? Big Space, I see your note. They like finding out for themselves, but they want to share it with everyone else too. What can they do as authors? Elizabeth Chandler @Elizabethkhuri 25 Apr 2019 After 13 years of growing Goodreads from an idea to a community with more than 90 million members, Otis and I are moving on our next chapter. Goodreads often refuses to remove quotes with "likes" from an author's profile, even if the quotes are false or invalid. I actually found a dating site once for people who golf. Hundreds of dollars? Interviewee: And I could see social networking was probably going to do the same. And it turns out that most problems in mechanical engineering are pretty solved. Andrew: You know where they grow those kinds of engineers/entrepreneurs is Hacker News. So it turns out what had been going on, people who had this desire to share their thoughts about books, they had all been using blogs. And Good Reads it was obvious. The idea came about when Otis Chandler was browsing through his friend's bookshelf. If the product is going to be viral it has to be more useful if there are friends then if there are not. Andrew: Alright. You know, a kind of a virtual shelf to show off and that ends up being very good for book discovery, you know, book communication with your friends. Andrew: Is that really him whos going out on all those networks? The other person who gets me a lot of books, I guess over time, Kareem Mayan, a friend of mine has recommended a bunch of interesting books. If they were black, theyd go to a black dating site. Other victims of review bombing have pointed out that once a record for a book is created on Goodreads, even if the book has never been released to the public, is not in fact a "book" by Goodreads's definition, or will never be released to the public due to errors or delays in publishing, one-star ratings can still appear from accounts with no access to the title. Can you talk about that? When he decided to launch his own site just for book lovers, a respected colleague told him there was "probably not a very big market there." Otis figured he might prove him wrong, and in . Interviewee: Well sure, like I said, every time you had you made a friend on Tickle. Interviewee: First, Ive always been a reader. [52] Goodreads librarians coordinate on the Goodreads Librarian Group. Well, Ive got a guy whos done it. 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Bruce Lehrmann Left Australia,
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